An Australian family-owned business specialising in seeds and research which improve pastural yields, Agrimix has committed to one of the largest-ever single investments into rugby league in Latin America.
The agreement will see their feature product – ProgardesTM pasture performance legumes – appear on the back of the Brasil Amazonas jersey at the 2021 World Cup in England.
A key figure in the agreement was Agrimix agricultural consultant Heitor Fleury, born in a small rural town in Brasil, but who became fascinated with the North Queensland Cowboys and Johnathan Thurston.
“I used to watch YouTube videos of JT playing from the other side of the world and I thought he was fantastic,” enthused Fleury, a university graduate in agricultural engineering, agronomy and business administration.
“When I came to live in Townsville and started to work for Agrimix, it was even better, because I could go and see the Cowboys play live.
“In my younger years in Brasil I played sport for a small club and we had to sell water at the traffic lights to pay for our team bus.
“It’s always been a dream of mine to give back to the community. I’m very happy to even play a small part in Agrimix helping athletes from Brasil compete on the world stage and assisting junior sport development programs.”
Agrimix has been working with North Queensland’s James Cook University for more than 12 years on research into tropical legumes.
Founders, the Kempe family, have also partnered with Australia’s national science agency CSIRO, Queensland’s Department of Agriculture and Fisheries, the University of Western Australia, and Meat and Livestock Australia on various research projects.
Agrimix intends to make their product ProgardesTM available in Brasil in coming years, and Agrimix is also at the forefront of carbon sequestration, using legumes to help mitigate climate change.
Brasil Rugby League Chief Operating Officer Hugo Froes said the sponsorship from Agrimix would have a significant impact on the Amazonas’ ability to prepare for the 2021 Women’s World Cup.
“The sponsorship will fund one key warm-up game against international opposition, which otherwise may not have been possible, plus assist our community clubs,” said Froes.
“In this way, Agrimix are assisting us simultaneously at the elite level and at the foundational level.
“Beyond the World Cup, Brasil has ambitions to achieve top-tier status with the International Rugby League and advances in our youth and wheelchair competitions are a clear indication of that.”
While Agrimix Pastures and migration and education specialists Tagarela have thrown their support behind Brasil for next year’s World Cup, the naming rights position on the front of the uniform and several other sponsor opportunities remain for interested parties.
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